The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions

A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.

Pitch deck: How Roku’s sells its OTT ad ambitions

Roku's message to marketers: People are coming to The Roku Channel when they're not on subscription services on our platform. Let us help you reach them.

Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest.

Retail Briefing: What Singles Day says about Alibaba’s expansion plans

While Singles Day, may be in danger of hitting a plateau, it still provides some indications of how Alibaba is using it to grow adoption of its other products among brands. 

For all its growth, Amazon has yet to make a dent into brand budgets

Advertisers don’t see Amazon as a brand ad buy.

Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys

Media buyers surveyed by Digiday rate Twitter, Snapchat and Amazon as platforms for exploratory advertising.

How TV networks are managing their ad businesses’ migration to connected TV

TV networks have many new options for how they make their connected TV inventory available and many decisions to make about which options to adopt.

‘Traffic for years’: Why Tumblr is still valuable to some marketers

Tumblr may not have grown to be a viable Facebook competitor, but it still interests some marketers.