Publishers are still pinning growth hopes on advertising

Despite all the talk of commerce, subscriptions and other new revenue sources behind closed doors, publishing executives are still all about the ads.

Digiday Research: Media buyers say Amazon is the hardest platform to advertise on

Thirty-one percent of media buyers surveyed by Digiday said Amazon is the hardest platform to advertise on, more than any other platform.

‘They put roadblocks up’: Why some third-party sellers are souring on Walmart’s marketplace

Walmart's marketplace wants to be as Amazon-like as possible, but some sellers say the client experience still has room to evolve.

‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers

Agencies are looking to avoid a world in which their TV and programmatic buyers are competing against one another for the same inventory.

Digiday Research: HBO does OTT better than rival networks

In a poll of 44 publishing, entertaining, and production executives, two-thirds say HBO Now is the TV network doing OTT the best.

The upshot of GDPR: Programmatic ad rates are rising

In some cases vendors have said that the average CPMs for ad impressions that have consent strings attached have risen between 20 and 100 percent.

Few marketers require performance guarantees for branded content

Less than one third of marketers say they require performance guarantees in contracts for branded-content campaigns

Video Briefing: Amazon turns up the heat on subscription video programmers

Amazon has helped streaming video programmers distribute their subscription channels and make money. Now it wants a bigger cut.