Video Briefing: The pros and cons of a digital media merger

BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help.

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

Connected TV platforms are the new walled gardens.

How media companies are courting direct-to-consumer brands

As digitally native brands mature and start thinking of spending ad dollars on television, media companies are ramping up their pitches to these companies.

Retail briefing: Amazon makes private-label push for holidays

For Amazon, this year’s Black Friday-Cyber Monday is all about itself.

Digiday Research: Media buyers grapple with multiple transparency challenges

The majority of media buyers surveyed by Digiday say that have adopted more frequent reporting and whitelists to help resolve transparency issues.

The Dodo has 33 million monthly viewers — and is profitable — on Snapchat

Since launching in 2016, The Dodo has dedicated about eight to nine people internally to Snapchat.

Digiday Research: Publishers estimate their ad-tech tax at around 20 percent

Nearly half of 186 executives from publishers that conduct programmatic advertising predict the ad-tech tax to be between 10 and 24 percent.

Digiday Research: YouTube is the easiest platform for European publishers to monetize

European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook.