Over a sponsored lunch during ANA’s Masters of Marketing conference in October, a tech executive admitted that not everything in his industry is great. “While there have been a lot of advances in technology, it’s probably pretty clear we have a problem. I predict the next shift will not be the devices itself but rather how we use them,” he says.

This admission didn’t come from Facebook or Google, both of which have faced massive scandals in data privacy and user trust. Rather, it was Jon Kaplan, global head of partnerships at Pinterest.

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