Digiday Research: Exclusivity demands risk sinking video licensing deals

Over half of television network, studio production and publisher executives say that buyer demands of exclusivity cause video licensing deals fail.

‘A defense strategy’: How Amazon’s slow growth in grocery sparked industrywide competition

Amazon may fall short in grocery, but it puts the company on the brink of a much larger overall transition.

‘Online is the most important store’: Adidas switches up e-commerce strategy

Adidas is hiring e-commerce experts who can drive more traffic back to its site and into its app.

Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues.

Video Briefing: Facebook Watch budgets have shifted as priorities change

Facebook recently reduced its budget for entertainment programming on Watch as the company focuses more on bigger projects, as well as news and live sports.

‘Own the loop’: Why CPG giants like P&G and Johnson & Johnson are buying more Facebook direct-response ads

Brands like Gillette, Pampers, Aveeno and Neutrogena are buying up more conversion ads directing users to their own websites.

In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys

Toyota plans to use blockchain technology to buy through only certain partners.

Facebook edges into offline retail with Macy’s pop-up market

Facebook’s latest bid: Helping small brands step out of the news feed and into physical retail.