Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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Video Briefing: YouTube is now streaming free movies to fend off OTT upstartsYouTube now lets you watch "The Terminator" and roughly 100 other classic movies for free. It's another way the company is trying to grab TV ad dollars.
November 21, 2018 -
The buzz around blockchain as antidote to digital media’s ills is fadingBlockchain proved to be far more complicated than the ad industry and now disillusionment has set in.
November 20, 2018 -
Digiday Research: Ad buyers plan to buy more from Instagram and AmazonA survey of 469 media buyers by Digiday found that 79 percent plan to increase spending on Amazon and 73 plan to do the same on Instagram.
November 19, 2018 -
Amazon’s move to New York shows how serious it is about advertisingAmazon’s move to New York reveals how serious the company may be about its burgeoning ads business, possibly launching a new talent crisis for agencies.
November 19, 2018 -
The Washington Post scrapped many programmatic tools to comply with GDPRMonths after GDPR took effect, the Post still has Google’s ad exchange in non-personalized mode.
November 16, 2018 -
‘There’s no people like me in places like this’: Confessions of black ad exec on advertising’s diversity problemAgency leaders need to reboot the conversation on race and ethnicity in advertising, according to an ad executive.
November 16, 2018 -
Digiday Research: European publishers expect to make more money from branded content in 2019Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019.
November 16, 2018 -
How Nike is using its new New York store to drive membershipsThe idea for the store was to test and establish the blueprint used to improve and rethink all of Nike’s nearly 2,000 global retail stores.
November 15, 2018