for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday+ Member Exclusives
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‘It’s an incentives problem’: Mobile ad fraud is alive and wellThere is a lot of misinformation on mobile ad fraud that’s causing hand-wringing among security experts.
January 28, 2019 -
‘Nascent space’: Connected TV is grappling with ad frequency issuesAdvertisers are trying not to annoy connected TV viewers with too many of the same ads, but reining them in is complicated.
January 28, 2019 -
The Rundown: News publishers are figuring out how to do more with lessNews publishers with layoffs will need to figure out how to work with smaller newsrooms, but others are years into the process of publishing more efficiently.
January 25, 2019 -
Furniture brand Article is building an in-house delivery operationOnline furniture retailer Article has launched Article Delivery Team, a last-mile order fulfillment program.
January 25, 2019 -
Samsung Ads is trying to compete with Amazon, Roku for connected TV budgetsSamsung Ads has ramped up its pitch in the past year by adding video ad inventory that it is collecting directly from publishers’ OTT apps.
January 25, 2019 -
‘Dispiriting experience’: Inside Macy’s turnaround strategyMacy's is betting on a turnaround driven by e-commerce and letting DTC brands feature in its physical and online stores.
January 24, 2019 -
Digiday Research: Marketers lack understanding of emerging technologiesMarketers surveyed by Digiday said they struggle to understand technologies like blockchain and artificial intelligence.
January 23, 2019 -
Video Briefing: Netflix doesn’t make all of its own ‘Originals’ — and that’s OKHere's why Netflix takes a liberal and elastic approach to how it defines a "Netflix Original."
January 23, 2019