Snapchat has not yet become a meaningful driver of commerce for publishers

One publisher participating in Snapchat's test made "tens of thousands" of dollars in commerce revenue on Snapchat, according to a source.

Digiday Research: Media buyers crave more programmatic direct deals with publishers

Eighty-four percent of media buyers said they were interested in pursuing more programmatic deals with publishers.

Retail briefing: Kroger has big advertising ambitions

Kroger’s budding advertising business is a top-five priority for CEO Rodney McMullen.

‘Companies have their hair on fire’: California privacy law compliance is likely to be a last-minute scramble

With less than a year until California's privacy law takes effect, companies cannot afford to take a wait-and-see approach but may have little other choice.

‘Not there yet’: Amazon is a looming giant in influencer marketing

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers.

As more PR moves in-house, ROI rises in importance

Most PR agencies are still dependent on tallying up total monthly views a publication receives, which clients say is not enough.

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network

Advertisers remain resistant to advertising on Facebook’s ad network because the controls Facebook has provided are insufficient, say ad buyers.

Video Briefing: Free OTT streaming video will be led by Amazon and Roku

Amazon and Roku have the platforms to build huge ad businesses. So why would they promote someone else's free video streaming service?