Digiday+ Member Article

With less than a year until the California Consumer Privacy Act takes effect, it is looking more likely that there will be a last-minute scramble of companies trying to comply with the law, similar to the one seen last year in the lead up to the General Data Protection Regulation.

Dealing with the California privacy law “is more difficult than dealing with GDPR,” said Dan Jaffe, group evp for government relations at the Association of National Advertisers.

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