WTF is active consent?

“Ad tech isn’t gifted some divine right to handle data differently to a bank or any other entity that consumers interact with. But the natural buoyancy that comes from venture capitalists and Silicon Valley, drives this belief that we will make it work. But we’re going to see lot of companies fall foul of this.”

How Insider Inc is preparing for life after third-party cookies

The publisher has created hundreds of millions of reader IDs, against which it maps first-party data that isn’t personally identifiable, but still provides in-depth insights into reader behaviors, interests and intents to create effective targeting segments for marketers.

Digiday Research: 69% of marketers aren’t looking to use consultancies for ad agency work

Most marketers don’t have plans to use consultancies and their agency services over the next six months. In a survey of 47 brand marketers by Digiday Research this fall, the majority of respondents said they have no plans to use consulting firms’ agency services for brand strategy, creative production, media planning or strategy or media buying. 

The Rundown: What publishers think of the demise of the third-party cookie

Publishers aren't exactly known for keeping ahead with privacy or regulation changes. But the demise of the third-party cookie seems to have spurred them into action. At the same time, change is not as welcomed at the industry's biggest marketer conference, where small brands are conspicuous by their absence.

The next wave: Chinese companies are leading the way in defining consumer apps

The U.S. tech industry has long been fascinated by China due to the sheer scale within and the innovation from the market.

Digiday Publishing Summit Event Briefing: The strain of revenue diversification

Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event.

Digiday Research: In-housing saves money but retaining staff is tough

Talent remains the biggest challenge for brands managing their marketing operations in-house. In a survey of 53 brand marketers, all of whom have in-housed at least some marketing functions, 43% of them said they "disagreed" with the statement that in-housing has made it easier to hire and retain talent.  Only 527% said they agreed strongly with that statement.

The Rundown: Pumping the brakes on the podcast gold rush

Podcast advertising is growing at a nice clip, but even The New York Times -- home of "The Daily -- doesn't expect a long boom that will benefit many publishers outside those with breakaway hits.