Digiday Research: With in-house agencies, marketers benefit from increased control more than cost savings

Most marketers say the greatest benefit of having an in-house agency is having greater control over their marketing according to 214 marketers.

Brandless launches subscriptions as it looks to build a CPG business

With a full year of business under her belt, Brandless CEO Tina Sharkey made the case for Brandless’s role in modern retail.

Addressable TV is poised for a breakthrough in the UK

Growth in viewership of VOD is an opportunity to go after SME businesses that would have otherwise poured their ad budgets into online media.

Retail Briefing: At NRF, retail execs focus on human employees over robots

At the National Retail Federation’s Big Show, retail’s lip service for its employees is as front and center as its technology.

Digiday Research: Header bidding and first-price auctions boost publisher revenues

Seventy-eight percent of publishers have seen an increase in programmatic revenues thanks to first-price auctions.

‘Regulations don’t allow us to copy Amazon’: Cannabis brands chart new strategies for e-commerce growth

Unlike Amazon or eBay, marijuana e-commerce merchants face added challenges navigating distribution laws and payment methods.

PR agencies cope with change as more brands take PR in-house

PR agencies said their work changes dynamically depending on the client.

The Rundown: Amazon’s latest advertising play could cause a privacy headache

News that the company is now sending free samples to customers is seen as yet another growth feature in its fast-growing ad business.