Over the past two years, Facebook has begun to address advertisers’ concerns that they’re not provided enough transparency into and control over where their ads appear across Facebook’s Audience Network ad network of publishers’ sites and mobile apps.

While agency ad buyers acknowledge the steps Facebook has taken, they largely continue to advise clients to avoid buying Facebook’s ad network inventory because transparency and the level of control remains insufficient, most notably because Facebook does not offer a whitelisting option for advertisers to limit their ads to only run on specific publishers’ sites and apps.

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