Indirect to consumer: OTT is heading in the direction of wholesale — and the bundle

"There’s a fallacy of 'direct-to-consumer' when you are relying on Apple, Google, Amazon and Roku for distribution, and you don't own the relationship with the customer."

Digiday Research: Over half of publishers see the majority of ad revenue from programmatic

Twenty-three percent of 187 publishers surveyed by Digiday said that either private marketplaces or programmatic guaranteed deals were their greatest revenue driver.

Video Briefing: Apple and Google’s app store taxes can be costly for OTT channels

Apple and Google take a 30 percent cut on subscriptions sold through their app stores, which is a tough pill to swallow for many streaming video companies.

SSPs double down on tech fee transparency for 2019

The black box model of SSP auctions will attract more attention from buyers in 2019.

Retail briefing: Amazon sellers battle over the buy box

Amazon sellers have to get down and dirty to win a prized product-page possession: the buy box.

Digiday Research Data Pack: Marketing for Brands in 2019

Digiday surveyed 237 client-side marketers to uncover the latest trends shaping their world, and what they're focused on in 2019.

Digiday Research: Brands plan to take various marketing functions in-house in 2019

A survey of 161 brand marketers by Digiday found that advertisers are almost equally as likely to bring programmatic buying in-house as they are creative work.

How Vox Media’s Verge Science is growing on YouTube

Vox Media has taken advantage of YouTube's community tab to get people to spend more time on its science-centric YouTube channel.