Digiday+ Member Article

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers.

Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own pages, with urls at Amazon.com/shop. There, people can curate lists of things that they’re endorsing. Those links live within the Amazon ecosystem. Called “Stores,” the program also acts as an affiliate program, letting influencers make a cut of anyone who uses those links to buy goods on Amazon. 

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