Digiday+ Member Article

In early 2018, Snapchat started letting publishers sell products through its platform. As of early 2019, the tests have driven scant revenue for publishers, with many still electing to take things slowly and treating commerce as a side experiment on Snapchat. 

In the fourth quarter of 2018, “about 10” Discover partners,¬†including Bleacher Report, Tastemade and Barstool Sports, used either their Snapchat publisher channels or shows to sell products directly to their audience, according to a Snap spokesperson. Sources at publishers that have tested Snapchat as a commerce channel said commerce on Snapchat has not become a substantial driver of commerce revenue yet.

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