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1960
Results for ‘global creative’
Member Exclusive
Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
March 19, 2024
Gaming & Esports
Why 2024 could be the year mobile gaming inventory goes premium
January 18, 2024
Member Exclusive
Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
February 7, 2024
Member Exclusive
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
July 22, 2024
Looking Back/Ahead to 2024
The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere
December 19, 2023
Digiday @ Cannes
Industry vets’ dos and don’ts of Cannes
June 12, 2024
Member Exclusive
Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
September 11, 2023
Strategizing for the Future
How influencer agency Billion Dollar Boy is using AI to change discovery in that space
June 5, 2023
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Future of Work
‘Bring on the nasal swabs’: With uptick in vaccinations, marketers hit the road
June 8, 2021
Member Exclusive
Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
May 14, 2024
Marketing on Platforms
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
April 19, 2024
Generative AI
With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing
February 22, 2024
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