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Results for ‘global creative’
Member Exclusive
Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands
January 29, 2024
Generative AI
Meta adds more AI features for advertisers with new image and text generation tools
May 8, 2024
Looking Back/Ahead to 2024
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
December 21, 2023
Looking Back/Ahead to 2024
Holding companies vs. independent agencies: who beat who in 2023?
December 20, 2023
Digiday @ Cannes
Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
June 17, 2024
Business of TV
The Rundown: Despite the competition, why is everyone talking about YouTube?
July 29, 2024
Sponsored
How advertisers are accelerating dynamic creative optimization with AI and new workflows
October 23, 2023
Digiday @ Cannes
Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series
June 22, 2023
Digiday @ Cannes
AI Briefing: How AI showed up at Cannes Lions 2024
June 24, 2024
Member Exclusive
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
August 14, 2023
Member Exclusive
Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
June 24, 2024
Member Exclusive
Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
June 4, 2024
Beyond Ads
How apparel brand Champion is taking its creator efforts global to resonate with Gen Z
September 20, 2023
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