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1960
Results for ‘global creative’
Digiday @ Cannes
Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators
June 19, 2024
Generative AI
How AI’s energy needs conflict with media agencies’ carbon reduction efforts
June 7, 2024
Evolving Agencies
Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
July 17, 2023
Generative AI
AI Briefing: How top brands are saving more time and money with generative AI
June 10, 2024
Gaming & Esports
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
May 28, 2024
Brands in Culture
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
May 1, 2024
Generative AI
DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
July 9, 2024
Sponsored
Why a sports-first marketing strategy will provide brands with long-term loyalty
November 27, 2023
Member Exclusive
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
May 13, 2024
Generative AI
Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
June 26, 2024
Member Exclusive
Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands
January 29, 2024
Looking Back/Ahead to 2024
What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024
December 21, 2023
Looking Back/Ahead to 2024
Holding companies vs. independent agencies: who beat who in 2023?
December 20, 2023
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