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Special Projects
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1960
Results for ‘global creative’
Sponsored
Brand marketers are bridging the B2C-B2B gap by rethinking their data strategies
February 4, 2022
Publishing in the Platform Era
Condé Nast inks deal with TikTok to monetize exclusive content
February 23, 2022
The Commerce Media Era
Despite agencies’ investments in data tech, advertiser expectations still fall short
May 5, 2023
Business of TV
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
May 3, 2023
Member Exclusive
Media Briefing: Publishers air pain points at the Prebid Summit
October 26, 2023
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Beyond Ads
How BMW created a mixed reality brand experience where drivers get behind the wheel – wearing a VR headset
November 11, 2022
Member Exclusive
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
June 11, 2024
Member Exclusive
Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry
August 9, 2022
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
The Creator Economy
En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago
February 15, 2024
Business of TV
The Rundown: Platforms, streamers and publishers pitch celebrity- & creator-driven content and measurement tools on NewFronts Day 2
May 4, 2022
Agency Culture
Media agencies say investing in employee mental health can boost business
October 28, 2022
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