- Who has access to the data when it comes to social media measurement? Mashable
- Check out Facebook’s and FourSquare’s recent improvements to their analytics capabilities. Small Business Trends
- Big data solutions: IBM teams up with Revolution Analytics to bring R analytics programming language to Big Data. GigaOm
- Data privacy and the cloud are unsurprisingly hot topics at SXSW. CMS Wire
- Major security breach: California based insurer Health Net says data servers containing health records for about 2 million people cannot be accounted for. ABC
How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
Member ExclusiveMedia Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.