Saya Weissman

Assistant Editor

saya@digiday.com @sweissman

Marketing

How the Clippers’ ‘We Are One’ slogan came about

By Saya Weissman
Marketing

Confessions of a small agency partner

By Saya Weissman
Marketing

Interns, do you give good phone? DDB is on the line.

By Saya Weissman
Marketing

The state of brands on YouTube in 5 charts

By Saya Weissman
Marketing

Meet the embodiment of the new agency creative

By Saya Weissman
Marketing

Smash! Crush! Blast! Inside GE’s Spring Break destruction porn

By Saya Weissman
Marketing

The #myNYPD hashtag snafu feeds social media fails industrial complex

By Saya Weissman
Marketing

What brands should learn from General Mills’ Facebook fiasco

By Saya Weissman
Marketing

The 10 habits of highly effective ad creatives

By Saya Weissman
Marketing

These brands wanted you to puff and retweet on 4/20

By Saya Weissman
Marketing

Advertising award shows have a spotty gender-balance record

By Saya Weissman
Marketing

There’s a push to make photoshopped models in ads illegal

By Saya Weissman
Marketing

What you need to know from Tony Hsieh’s Playboy interview

By Saya Weissman

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