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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
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Publishing in the Platform Era
Bigger budgets, fewer shows: Facebook’s deals for Watch are changing
November 30, 2017
Media
Brands talk tough with YouTube, but aren’t likely to walk
November 30, 2017
Beyond Ads
Publishers chase experiential budgets with holiday pop-up shops
November 30, 2017
The Programmatic Publisher
Publishers waste video ad impressions thanks to a programmatic flaw
November 30, 2017
Publishing in the Platform Era
With 1 million users, DriveTribe courts advertisers
November 30, 2017
Member Exclusive
The Rundown: Digital publishing’s crash landing
November 29, 2017
Modern Newsroom
One year in, Mic’s vertical strategy is off to an uneven start
November 29, 2017
The Confessions
‘Ad tech needs more human oversight’: Confessions of a publishing exec
November 29, 2017
Subscriptions
News industry analyst Ken Doctor: ‘People will pay for quality content’
November 29, 2017
Media
How Britvic is cracking down on ad fraud
November 29, 2017
Data Regulation
The good, the bad and the ugly: Beware of outlandish GDPR claims
November 29, 2017
Publishing in the Platform Era
Apple News loses its director of monetization
November 28, 2017
Content & Commerce
‘It’s articles over car configurators’: BMW’s new site is more like a magazine
November 28, 2017
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