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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Media
Marketing on Platforms
‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now
August 6, 2020
Marketing on Platforms
‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools
August 6, 2020
The Programmatic Publisher
‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
August 6, 2020
Media Product Strategies
How The 19th relied on memberships and funding to launch during a pandemic
August 5, 2020
Publishing in the Platform Era
‘Let the buyers know you exist’: How Morning Brew plans to grow brand ad dollars from its base of direct response
August 5, 2020
The Programmatic Marketer
‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
August 5, 2020
Media
‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video
August 5, 2020
Media
Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation
August 4, 2020
Media
TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House
August 4, 2020
Beyond Ads
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
August 4, 2020
Member Exclusive
Finance is the new marketing: Why some ad tech companies are paying publishers early
August 4, 2020
Beyond Ads
‘Off the field business’: Sports is still shaky but sports business publications see a lucrative play
August 3, 2020
Marketing on Platforms
As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets
August 3, 2020
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