Digiday Research: 42% of publisher respondents say their companies employ Asian people in senior roles, while just 18% say Hispanic employees have top jobs
Along with their counterparts at agencies, brands and ad tech companies, publisher executives are grappling with how to make their employee ranks more diverse and cultures more equitable.
Certainly making the senior ranks more inclusive is among the pressing goals for publishers going forward. Digiday Research conducted in July asked publisher employees which racial groups are represented in their company’s senior leadership team. Nearly every respondent said their companies employed white people in senior leadership and almost half said Asians people are represented in top jobs, followed by 26% seeing Black employees in senior roles and 18% observing Hispanics at the top echelons of publishing companies.
Two-thirds of survey respondents described themselves as white, while 11% said they were Asian and another 11% said they were Black. Just 4% said they were Hispanic and 9% described themselves as another minority race.”
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.