At the Digiday Video Summit last month in Scottsdale, Arizona, we asked 51 publisher executives about their digital video strategies. Check out our research on where publishers get most of their video revenue here. Learn more about our upcoming events here.
- Only 37 percent of the publishers surveyed said their video strategies focus on their owned-and-operated sites.
- Nineteen percent of publishers said ad revenue is the biggest advantage of distributing videos on social platforms.
Sixty-two percent of publishers say ads are their biggest source of video revenue, with 79 percent of publishers making at least half of their video revenue from their owned-and-operated sites. Despite this, only 37 percent of 51 publisher executives surveyed at the Digiday Video Summit last month said their video strategies focus on their owned-and-operated sites. Just above one-quarter of respondents said their video ambitions are in over-the-top services or social platforms.