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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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Media Buying
Media Buying
Instacart tripled its smart cart store count this year
November 28, 2025
Bold Call
Intended or not, the new Omnicom will forever change agencies as we’ve known them
November 26, 2025
Member Exclusive
Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire
November 25, 2025
The Confessions
‘We got scared’: Confessions of an ad tech exec’s AI agent experiment
November 25, 2025
AI Revenue Generation
Amazon quietly blocks more of OpenAI’s ChatGPT web crawlers from accessing its site
November 24, 2025
Business of TV
Dedicated interactive and localized ad formats are the new focus in CTV arms race
November 24, 2025
The History of Ad Tech
Google’s ad tech empire faces its moment of truth
November 24, 2025
AI Revenue Generation
Kroger launches AI-generated email digest for suppliers
November 21, 2025
Retail Media Rewritten
Target to launch new shopping app within ChatGPT
November 20, 2025
Zero-click Future
Media agencies use AI search insights to predict what audiences want
November 19, 2025
The Programmatic Marketer
The ‘hot dog vs. sandwich’ problem in AI advertising
November 18, 2025
WTF Series
WTF is commerce media?
November 17, 2025
Marketing on Platforms
How Amazon aims to do more with less
November 17, 2025
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