Media Buying
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Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023 • 6 min read -
By adding human review of AI content, Shutterstock expands indemnity to enterprise clients
July 6, 2023 • 4 min read -
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How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023 • 3 min read -
Programmatic ads pose new brand risks amid the generative AI boom
June 29, 2023 • 5 min read -
Transparency woes mount, just as Google’s antitrust pressures start to intensify
June 29, 2023 • 4 min read -
Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
June 28, 2023 • 5 min read -
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
June 26, 2023 • 6 min read -
As AI and influencers shape audio, agencies focus on targeting and privacy issues
June 26, 2023 • 3 min read -
