Media Buying
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New sports streaming service will upset the balance of power in TV, media buyers say
February 8, 2024 • 5 min read -
Never heard of Adfidence? You might soon if you have brand safety concerns
February 7, 2024 • 4 min read -
Though cookie alternatives are out there, agencies have their issues with them all
February 5, 2024 • 5 min read -
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024 • 7 min read -
AI Briefing: Big Tech puts AI at the center of another earnings season
February 5, 2024 • 7 min read -
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
February 2, 2024 • 3 min read -
At Senate hearing, lawmakers create new tensions with Big Tech execs
February 1, 2024 • 5 min read -
NP Digital acquires agency REBL House to combine creative and data capabilities
January 31, 2024 • 3 min read -
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
January 30, 2024 • 4 min read -
AI Briefing: FTC and Congress put pressure on AI giants as GenAI misinformation spreads
January 29, 2024 • 5 min read -
CourtAvenue’s new generative AI platform, Genjo, set to launch with Kia, e-commerce clients
January 26, 2024 • 3 min read -
Influencer agencies expand in U.S. markets with new leadership as global competition rises
January 25, 2024 • 4 min read