Media Buying
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Why multicultural needs to be part of general marketing investments, especially for Gen Z
April 2, 2024 • 5 min read -
Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024 • 6 min read -
CNC Agency creates innovation lab to connect AI, experiential content to the physical world
March 29, 2024 • 4 min read -
GroupM to double media spend on women’s sports
March 27, 2024 • 4 min read -
How media agencies are shifting toward generative AI content in influencer marketing
March 26, 2024 • 5 min read -
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
March 25, 2024 • 7 min read -
Dentsu’s incoming data, tech chief discusses how generative AI could shape the future
March 22, 2024 • 4 min read -
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
March 21, 2024 • 5 min read -
Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses
March 20, 2024 • 4 min read -
Assembly tightens up global, N. American roles to spur faster growth
March 19, 2024 • 5 min read -
AI Briefing: Gale debuts generative AI platform for media-buying
March 18, 2024 • 7 min read