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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Media Buying
Digiday @ CES
Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
January 3, 2025
Evolving Agencies
How Omnicom’s purchase of IPG changes the notion of an agency holding company
January 2, 2025
Content & Commerce
Generative AI grows up: Digiday’s 2024 timeline of transformation
December 31, 2024
Evolving Agencies
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
December 30, 2024
Member Exclusive
Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
December 25, 2024
Member Exclusive
Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen
December 16, 2024
Content & Commerce
AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks
December 16, 2024
Evolving Agencies
Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
December 13, 2024
Evolving Agencies
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024
Agency Culture
Here are the numbers to know in Omnicom’s potential purchase of IPG
December 11, 2024
Agency Culture
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
December 10, 2024
Generative AI
Omnicom and IPG acquisition could lead to bigger AI investments — and maybe rewards
December 10, 2024
Member Exclusive
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
December 9, 2024
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