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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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Marketing
Glossy
How fashion brands are trying to connect with Gen Z
June 19, 2017
The Creator Economy
Influencer marketing is becoming more standardized
June 19, 2017
The Programmatic Marketer
The great winnowing: Ad buyers are dropping DSPs to reduce fees and duplication
June 19, 2017
Glossy
How L’Oreal uses virtual reality to make internal decisions at its New York HQ
June 16, 2017
Marketing
Google promises brands independent viewability verification is coming this year
June 16, 2017
Marketing
Starting out with Grey’s Debby Reiner: ‘I wanted to work on stuff I loved’
June 16, 2017
Marketing
‘My generation is not oriented to tech’: How ad tech executives’ fathers describe their kids’ jobs
June 16, 2017
The Creator Economy
Dove finds the perils of influencer marketing
June 15, 2017
Digiday @ Cannes
‘Don’t order the seafood platter’: The beginner’s guide to Cannes
June 15, 2017
Retail Revolution
No longer a one-off: How pop-ups became part of retailers’ core strategy
June 15, 2017
Marketing on Platforms
How YouTube handled its brand-safety crisis
June 14, 2017
Glossy
In battle against Amazon, high-end photography is a difference maker
June 14, 2017
Digiday @ Cannes
The 5 story lines that will dominate the Cannes Lions
June 14, 2017
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