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After record sales, DTC startups are focusing on retention
September 4, 2020
Marketing
‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers
September 2, 2020
Brands in Culture
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
September 1, 2020
Member Exclusive
‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace
August 31, 2020
Marketing on Platforms
‘A different language’: Why venturing into meme-based marketing can be risky for brands
August 28, 2020
Evolving Agencies
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August 26, 2020
The Confessions
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August 25, 2020
Marketing on Platforms
Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
August 24, 2020
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‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees
August 24, 2020
Future of Work
‘Urgent need’: How agencies are deploying diversity and inclusion execs, forming new councils to create more equitable companies
August 21, 2020
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By being too customer-obsessed, DTC startups are failing their retail employees
August 21, 2020
Future of Work
‘They need to model empathy’: Agency workers prepare for the start to a most unusual school year
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A domino effect: How USPS delays may hurt e-commerce startups
August 14, 2020
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