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Marketing
Member Exclusive
A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups
December 11, 2020
Brands in Culture
‘They bring people into the brand’: Grey Goose vp Martin de Dreuille on influencers and testing QR codes
December 10, 2020
Member Exclusive
‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers
December 8, 2020
Brands in Culture
‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
December 7, 2020
Retail Revolution
‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend
December 7, 2020
Member Exclusive
DTC brands are preparing for nightmare holiday shipping delays and out of stocks
December 4, 2020
Marketing
‘Find operational efficiencies’: Nokia’s handset marketers adopt hybrid model in pursuit of smartphone marketshare
December 3, 2020
The Confessions
‘It’s all in the name of profit’: Confessions of a media buyer on short-staffed burnout during the pandemic
December 3, 2020
The Creator Economy
‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers
December 2, 2020
Brands in Culture
‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
December 1, 2020
Member Exclusive
‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers
November 30, 2020
Marketing on Platforms
How Roblox is paving the way for a new era of branded gaming
November 25, 2020
Retail Revolution
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
November 24, 2020
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