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Marketing
Retail Revolution
‘Building a direct relationship with the customer’: How Athleta is leveraging its online community to build brand awareness
February 14, 2022
Brands in Culture
‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising to differentiate and lift consumer engagement
February 11, 2022
Gaming & Esports
The Rundown: Crunching the numbers on brand ROI demands from esports activations
February 11, 2022
Marketing on Platforms
What a $6.5 million Super Bowl ad can buy in digital media
February 11, 2022
Managing Through Crisis
‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative
February 10, 2022
Brands in Culture
‘Massive growth of hot and spicy snacks’: Frito-Lay’s SVP of brand marketing on the Super Bowl, turning Flamin’ Hot from a flavor to a brand
February 10, 2022
Marketing on Platforms
‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising
February 9, 2022
Gaming & Esports
‘The time is now for game streaming’: Q&A with Samsung head of product management for gaming Mike Lucero
February 9, 2022
Member Exclusive
Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising
February 8, 2022
Gaming & Esports
As the industry evolves, the holding company model might be the future of esports
February 8, 2022
Privacy
IAB Tech Lab unveils new working group to tackle evolving consent frameworks
February 7, 2022
Gaming & Esports
Tracing Chris Lloyd’s path to the top of esports talent representation
February 7, 2022
The Confessions
‘It’s like the boat is sinking’: Confessions of an agency business development director on the Great Resignation
February 7, 2022
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