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Marketing
Going Global
How OkCupid’s international marketing director shaped the brand’s messaging with thoughtfully inclusive leadership
March 9, 2022
Brands in Culture
Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales
March 9, 2022
Gaming & Esports
Why ESL and Qualcomm are teaming up to launch a $2 million mobile esports league
March 8, 2022
Member Exclusive
Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world
March 8, 2022
Gaming & Esports
‘Don’t let it bother you, just continue streaming’: Confessions of a Twitch streamer who received ‘hate raids’
March 8, 2022
Gaming & Esports
‘More organic’: YouTuber Karl Jacobs on why creators should prioritize working with like-minded sponsors
March 7, 2022
WTF Series
WTF is marketing mix modeling?
March 7, 2022
Managing Through Crisis
‘More self-sufficient’: The changing (yet again) and increasingly challenging role of the CMO
March 4, 2022
The Creator Economy
Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition
March 3, 2022
Managing Through Crisis
Ukraine invasion exposes balancing act of brand responsibility in advertising
March 2, 2022
Gaming & Esports
Esports orgs are creating non-male teams to attract new advertising deals
March 2, 2022
Equality and Opportunity
‘People are over-mentored, under-sponsored’: Merkle’s global chief equity officer sounds off on ‘DE&I industrial complex’
March 1, 2022
Member Exclusive
Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
March 1, 2022
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