Take this quick survey to help Digiday improve our products & be entered to win a $50 gift card.
How standards can solve data clean rooms’ interoperability issue
With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.
But there isn’t just one clean room. Platforms like Google, Meta and Amazon have their own clean rooms. And then media companies, advertisers and agencies are creating their own clean rooms powered by various clean room providers like Habu, InfoSum and Snowflake. The proliferation of all these different clean rooms is where things start to get messy.
In the video embedded below, Publicis Media’s Jess Simpson, Omnicom Media Group’s Marc Rossen, IAB Tech Lab’s Shailley Singh and Optable’s Bosko Milekic discuss data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.
More in Marketing
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
Ad spending’s new forecast: ad growth slower, caution higher.
Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team’s approach to advertising, AI search ads and more.
Target’s ad business had a good year, but can it become a retail media powerhouse?
Target’s ad business continues to grow, but can it compete with retail media network titans Walmart and Amazon?