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Creator industry admits that fee pricing is out of control, but can’t agree on a fix
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Marketing
Gaming & Esports
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
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Brands in Culture
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
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The Creator Economy
How some creators are using AI to make higher quality content – faster – for platforms
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Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
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As crypto winter ramps up, why some marketers aren’t feeling the cold
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The Programmatic Marketer
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Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
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Gaming & Esports
Why Snapchat is using a custom video game to get closer to its agency partners
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Evolving Agencies
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Brands in Culture
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
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Member Exclusive
Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
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Member Exclusive
Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet
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Digiday Podcast: Is This The Metaverse?
Listening to music from another planet: Is This The Metaverse? Podcast, episode 3
September 26, 2023
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