Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues
October 26, 2021 • 5 min read -
Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions
October 19, 2021 • 2 min read -
TikTok creators with mid-level reach may be the most effective for brand partnerships
October 19, 2021 • 3 min read -
TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
September 30, 2021 • 3 min read -
The Rundown: Even with 1B active users, TikTok still lacks lots of basics
September 29, 2021 • 3 min read -
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
September 28, 2021 • 3 min read -
The Rundown: Facebook recommends spending your way through its measurement problems
September 23, 2021 • 3 min read -
‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook
September 22, 2021 • 3 min read