Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How TikTok creators and brands have virtually collaborated amid the pandemic
August 19, 2021 • 4 min read -
Cheat Sheet: What Facebook’s decision to nix Advanced Mobile Measurement means for marketers
August 6, 2021 • 3 min read -
Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook
August 4, 2021 • 5 min read -
‘We found a more engaged audience’: Why Kajabi is increasing its media spending on TV now
July 29, 2021 • 3 min read -
Why Gallery Media is writing songs for brands on TikTok and Instagram
July 8, 2021 • 4 min read