Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
September 30, 2021 • 3 min read -
The Rundown: Even with 1B active users, TikTok still lacks lots of basics
September 29, 2021 • 3 min read -
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
September 28, 2021 • 3 min read -
The Rundown: Facebook recommends spending your way through its measurement problems
September 23, 2021 • 3 min read -
‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook
September 22, 2021 • 3 min read -
‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience
September 13, 2021 • 3 min read -
Why pandemic-era social media fixes haven’t worked — and could backfire — in the complex case of ivermectin
September 13, 2021 • 12 min read -
Media buyers weigh in on the leaders and challengers on the social media landscape
August 25, 2021 • 6 min read