Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
-
Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
March 14, 2022 • 3 min read -
Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’
March 1, 2022 • 4 min read -
Inside Reddit’s U.K. advertising growth ambitions
February 28, 2022 • 7 min read -
How a DTC vitamin company is rethinking its media mix as CPMs continue to rise
February 23, 2022 • 3 min read -
‘Eyeballs are shifting’: Why a DTC shapewear company is spending big on Pinterest and TikTok
February 17, 2022 • 3 min read -
CMO Summit Recap: Marketers brace to take on the metaverse in a big way
February 14, 2022 • 10 min read -
What a $6.5 million Super Bowl ad can buy in digital media
February 11, 2022 • 3 min read -
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
February 4, 2022 • 5 min read -
‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
February 3, 2022 • 3 min read