Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
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Business publishers are seeing events as a top growth area
October 18, 2019 • 5 min read -
‘Contextual shopping’: Publishers are using model homes for retail experiences
October 10, 2019 • 4 min read -
BuzzFeed’s Tasty is using cookie-baking demos to sell convection ovens for LG
October 7, 2019 • 2 min read -
Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US
October 5, 2019 • 4 min read -
How The Points Guy built a 100-person media company off affiliate fees
October 4, 2019 • 4 min read -
‘The economics of experiential are really attractive’: How Eater is expanding its events business
October 3, 2019 • 4 min read -
Create & Cultivate branches into office supply sales
October 1, 2019 • 3 min read -
With ‘Best Dog Day Ever,’ The Dodo is building an experiential franchise
September 26, 2019 • 2 min read -
New York Media is bringing The Strategist to the UK
September 12, 2019 • 4 min read -
As sports gambling becomes more mainstream, publishers place their own bets
September 9, 2019 • 7 min read -
Publishers eye Google moves as potential threats to their growing commerce businesses
September 4, 2019 • 6 min read -
Media’s new revenue play: Sell software to other media companies
August 26, 2019 • 4 min read -
Publishers are changing page templates for shopping content pages
August 23, 2019 • 4 min read