Content & Commerce
Publishers are looking to drive sales of products as a complement to their advertising and subscription businesses.
-
Hearst Magazines launches new ad unit that will send people product samples
May 30, 2019 • 3 min read -
‘A lust for product and brand’: Streetwear publisher Highsnobiety is now selling Prada
May 22, 2019 • 4 min read -
Trusted Media Brands has a 4-person team developing new consumer products
April 3, 2019 • 3 min read -
‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers
April 1, 2019 • 3 min read -
Turner dangles commerce tools in front of advertisers
March 15, 2019 • 3 min read -
BuzzFeed looks to bring more advertisers to its commerce business
March 7, 2019 • 3 min read -
Beyond t-shirts: Bleacher Report plans to develop and sell 600 different items in 2019
February 5, 2019 • 3 min read -
How publishers use influencers to grow commerce businesses
January 24, 2019 • 3 min read -
Snapchat has not yet become a meaningful driver of commerce for publishers
January 21, 2019 • 5 min read -
PopSugar aims to grow events business by tapping into the wellness craze
January 10, 2019 • 3 min read -
How BuzzFeed-backed toy store Camp plans to survive beyond the holiday season
December 26, 2018 • 4 min read