Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
November 30, 2020 • 6 min read -
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
November 23, 2020 • 5 min read -
‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support
November 20, 2020 • 5 min read -
Group Nine’s new marketplace Swipe.Shop takes aim at mobile shoppers’ holiday spending
November 16, 2020 • 4 min read -
The holiday shopping season is on and Bustle Digital Group is setting up shop virtually
November 5, 2020 • 3 min read -
‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign
October 26, 2020 • 4 min read -
Paid virtual events are the new golden ticket for publishers
October 23, 2020 • 5 min read -
‘Both sides benefit’: Why Fast Company pursued more smaller-budget sponsors for tentpole Innovation Festival
October 14, 2020 • 5 min read -
‘Demonstrate how attention metrics drive long-term outcomes’: How The Telegraph proves its ads work
October 8, 2020 • 4 min read -
‘It’s a virtuous cycle’: Audiences and advertisers seek health and wellness content and publishers are seeing green
September 23, 2020 • 6 min read -
‘Permission to think long term’: The Atlantic digs for deeper, smarter client partnerships
September 18, 2020 • 4 min read