Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Media Briefing: How publishers are earning money with NFTs
April 1, 2021 • 13 min read -
What Mel Magazine’s fate means for brand-owned publications and why it’s bad for journalism
March 31, 2021 • 6 min read -
How Trusted Media Brands is using first-party data beyond advertising
March 23, 2021 • 3 min read -
Why independent Black-owned media companies are not participating in agency multicultural marketplaces
March 8, 2021 • 8 min read -
‘Assigning value to every action’: Why Decrypt created its own cryptocurrency for super readers
March 3, 2021 • 4 min read -
‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers
February 23, 2021 • 3 min read -
How The Atlantic’s Black history project turned into a 7-figure deal with Salesforce
February 10, 2021 • 4 min read -
‘Proactive is the path’: Group Nine’s Geoff Schiller on his selling strategy
February 9, 2021 • 3 min read -
‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling
February 2, 2021 • 3 min read -
Why DraftKings is partnering with Bleacher Report and its engaged betting content audience
February 1, 2021 • 3 min read -
How Complex entered the race to earn revenue from audience insights
December 23, 2020 • 5 min read -
How Forbes’ 30 Under 30 franchise has become a top selling point for the brand
December 1, 2020 • 4 min read