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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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Media
Digiday @ DMEXCO
Dmexco is happening in September, returning to more local roots
May 21, 2020
Brands in Culture
As the lockdown eases, KFC steps up advertising and shifts messaging
May 21, 2020
Beyond Ads
How PopSugar is benefitting from the at-home fitness boom
May 21, 2020
Media
News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers
May 20, 2020
The Programmatic Marketer
‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers
May 20, 2020
Marketing on Platforms
How TikTok ranks ads
May 20, 2020
Member Exclusive
Digiday Research: 80% of publishers lower Q2 forecasts
May 19, 2020
Member Exclusive
The TV upfronts will never be the same again
May 19, 2020
Subscriptions
‘We need you to fill the gap’: Publishers are making a hard sell for subscriptions
May 19, 2020
Media
McClatchy CEO Craig Forman on local publishing’s ‘paradox’: Audience up, ads down
May 19, 2020
The Programmatic Publisher
Publishers see a surge of coronavirus scam ads
May 19, 2020
Media
Publishers are seeing a mini-boom in coronavirus newsletter signups
May 19, 2020
The New Normal
Boston Globe Media sees ads slump 30% but subs increase by 35%
May 18, 2020
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