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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Media
Marketing on Platforms
TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down
July 10, 2020
Future of Work
Virtually indispensable: How work-from-home skills became a boon for the post-office reality
July 10, 2020
Publishing in the Platform Era
Danish publisher Zetland is driving more new members since quitting Facebook
July 10, 2020
Strategizing for the Future
Pernod Ricard thinks the Facebook advertiser revolt won’t be enough to curb hate speech online, so it’s developing an app to help
July 9, 2020
Managing Through Crisis
‘Hug them close and punch them in the nose’: How upstart Protocol, eager to get inside crowded tech beat, struggled and cut to survive
July 9, 2020
Member Exclusive
‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns
July 8, 2020
The Confessions
‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec
July 8, 2020
Gaming & Esports
‘It is important for us to take a leadership role’: How esports giant FaZe Clan is working to root out bad behavior in the gaming community
July 8, 2020
Life Beyond the Cookie
Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers
July 8, 2020
Brand Safety
‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers
July 7, 2020
Member Exclusive
The boycotters’ Faustian bargain: The dilemma of when to resume advertising on Facebook
July 7, 2020
The Programmatic Publisher
‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight
July 7, 2020
Media
‘I don’t ever get the benefit of the doubt’: Blavity founder Morgan DeBaun on running a Black media business in 2020
July 7, 2020
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