Media Buying
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Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
December 4, 2023 • 5 min read -
UM and Magna undergo multiple rounds of layoffs amid client losses
December 4, 2023 • 4 min read -
AI Briefing: Apple and Google feature AI-powered apps in their ‘best of 2023’ lists
December 4, 2023 • 5 min read -
ChatGPT turns a year old, marking a major milestone for generative AI
December 1, 2023 • 6 min read -
McAfee’s CTO on AI and the ‘cat-and-mouse’ game with holiday scams
November 29, 2023 • 6 min read -
Innovid study examines impact of measurement and optimization gaps across CTV campaigns
November 29, 2023 • 3 min read -
Media Buying Briefing: A look at agencies’ holiday spending strategies this year
November 27, 2023 • 5 min read -
AI Briefing: With OpenAI in the spotlight, others release their own new AI models
November 27, 2023 • 5 min read -
Political discord an ongoing challenge in workplaces — especially for Gen Z
November 24, 2023 • 3 min read -
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
November 22, 2023 • 12 min read -
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
November 22, 2023 • 3 min read -
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
November 21, 2023 • 4 min read -
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
November 21, 2023 • 7 min read