Media Buying
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A History of Ad Tech Chapter 3: The Holdcos Strike Back
December 18, 2023 • 5 min read -
Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell
December 18, 2023 • 1 min read -
Stagwell Marketing Cloud appoints Elspeth Rollert as first CEO
December 15, 2023 • 4 min read -
As attention grows up, agency rebundling is one unintended result
December 14, 2023 • 3 min read -
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
December 11, 2023 • 8 min read -
AI Briefing: As tech giants add more AI tools, Runway and Getty Images team up
December 11, 2023 • 5 min read -
After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana
December 8, 2023 • 2 min read -
A look at holding company 2024 ad spending forecasts
December 8, 2023 • 3 min read -
From Gemini to GROK, new names for generative AI share the spotlight
December 8, 2023 • 5 min read -
Lexicon’s David Placek on AI nomenclature and what makes a good name
December 8, 2023 • 5 min read -
Agencies weigh positives and negatives to 2024 spending in an uncertain economy
December 6, 2023 • 3 min read -
VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
December 6, 2023 • 3 min read