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Brands turn to creators to build World Cup buzz amid a logistics nightmare
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Marketing

  • Agency Culture

    ‘Inclusivity is the mantra’: Inside Indian creativity

    January 18, 2017
  • Marketing

    A view of the post-cookie measurement battleground

    January 18, 2017
  • Glossy

    JCPenney looks to recreate success of Sephora shops with Nike

    January 18, 2017
  • The Programmatic Marketer

    How programmatic firms deal with complex pharmaceutical laws

    January 18, 2017
  • Agency Culture

    A day in the life of Michael Nicholas, MDC Partners’ ‘entrepreneur-in-residence’

    January 17, 2017
  • Agency Culture

    McCann Worldgroup’s Harris Diamond: ‘You have to really love advertising to be able to put up with its demands’

    January 17, 2017
  • The Creator Economy

    How George Takei became an accidental influencer marketer

    January 17, 2017
  • Glossy

    The rise of the ‘boy beauty’ movement

    January 17, 2017
  • Glossy

    How fashion brands are using WhatsApp

    January 16, 2017
  • Marketing on Platforms

    How 5 brands have approached their Messenger chatbots

    January 16, 2017
  • Brands in Culture

    ‘Thorns and roses’: A day in the life of Amy Errett, CEO for hair-coloring brand Madison Reed

    January 16, 2017
  • Glossy

    Pre-fall has become a place for brands to experiment with fashion shows

    January 13, 2017
  • The Programmatic Marketer

    How decentralizing trade desks created a new set of problems

    January 13, 2017
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