WTF is an initial coin offering?

There’s been a lot of talk lately about initial coin offerings, known as ICOs. Enthusiasts tout ICOs as the future of venture investing in the blockchain world.

“The precedent we’re about to establish will be the future of the entire sector. VC as an asset class has delivered good returns historically, but they’re locked up for five or 10 years and people aren’t happy with that level of illiquidity.” said Brock Pierce, chairman of the Bitcoin Foundation and managing partner of Blockchain Capital.

Despite that, the idea has its skeptics. We break it down.

Read it on tearsheet.co

https://digiday.com/?p=229688

More in Marketing

Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social

Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.