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Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
Media
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Only five seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
SECURE YOUR SEAT
Marketing
Work Life
Why fear and dread around commuting are driving the reality of the new workplace
October 4, 2021
Experimental Channels
Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race
October 4, 2021
Gaming & Esports
AT&T and 100 Thieves are bringing their partnership into the metaverse with the AT&T Station
October 1, 2021
Brands in Culture
‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans
October 1, 2021
Work Life
Employers turn to tech players to help them manage vaccine mandates
September 30, 2021
Marketing
‘A return to the basics’: Why a subscription box DTC brand is leveraging TV advertising for the first time
September 30, 2021
Gaming & Esports
State Farm’s motion-captured NBA2K mascot combines the virtual with the physical
September 30, 2021
Marketing on Platforms
The Rundown: Even with 1B active users, TikTok still lacks lots of basics
September 29, 2021
Brands in Culture
‘Increase our relevance with Gen Z’: Why 7-Eleven is amplifying fan-generated content on its social channels
September 29, 2021
Equality and Opportunity
‘The dollars are not where they need to be’: A minority, woman-owned media company isn’t begging for ad support, but still sees room for change
September 29, 2021
Brand Safety
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
September 28, 2021
Member Exclusive
Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now
September 28, 2021
Gaming & Esports
The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump
September 28, 2021
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