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Marketing
Gaming & Esports
As the industry evolves, the holding company model might be the future of esports
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Data & Privacy
IAB Tech Lab unveils new working group to tackle evolving consent frameworks
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Gaming & Esports
Tracing Chris Lloyd’s path to the top of esports talent representation
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The Confessions
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Marketing
Why Dr Teal’s is using connected TV to beef up its media mix
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Marketing on Platforms
The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
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Gaming & Esports
What if – Microsoft’s acquisition of early in-game ad firm Massive had worked out?
February 3, 2022
Gaming & Esports
TSM’s social media following has seen a 30 million decline in the last six months
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Marketing on Platforms
‘TikTok is where we see UGC work really hard for us’: Why Bush’s next ad will be creator-made
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Data Regulation
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
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Future of Measurement
Vrity’s latest research sets out to prove values-based advertising can affect the bottom line
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Equality and Opportunity
‘The pandemic has awakened them’: Disability advocate sounds off on web accessibility and remote work
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Member Exclusive
Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year
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