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Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
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Only five seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
SECURE YOUR SEAT
Marketing
Gaming & Esports
‘Where there’s growth, there’s an influx of capital’: Dealmakers test shifting media norms in gaming
November 3, 2021
Marketing
‘As an industry, we need to define hybrid’: How Zoom’s CMO is thinking about the future of work
November 3, 2021
Member Exclusive
Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase
November 2, 2021
Work Life
‘It’s a basic survival instinct’: Office gossip is vital for relationship building, but could be hindered in hybrid working setups, say experts
November 1, 2021
Content & Commerce
Facebook expands live shopping offering to prepare for a bustling holiday season
November 1, 2021
Marketing on Platforms
‘We’re willing to try everything’: How a startup snack brand is leveraging meme culture to reach shoppers
October 29, 2021
Gaming & Esports
The Rundown: How mobile app developers are taking cues from the mobile gaming space
October 29, 2021
Work Life
‘Working from roam’: Brits embrace office-place diaspora, logging on from gardens, pubs, gyms — and from abroad
October 28, 2021
Member Exclusive
Case Study: How Zero Code is building organic connections with the gaming audience
October 28, 2021
Marketing on Platforms
How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers
October 28, 2021
Gaming & Esports
Why a leading Twitch streamer is founding her own talent management and brand consulting firm
October 27, 2021
The Programmatic Marketer
Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars
October 27, 2021
Work Life
Myth buster: Hybrid working models’ biggest misconceptions
October 27, 2021
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