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Marketing
Agency Culture
‘A lot of responsibility’: With David Droga leading Accenture Interactive, industry observers wonder if a consultancy can be viewed as a ‘creative powerhouse’
January 4, 2022
Member Exclusive
Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant
January 4, 2022
Gaming & Esports
‘We stand on the shoulders of giants’: How Meta’s Vivek Sharma plans to transform Horizon into a cohesive metaverse platform
January 3, 2022
Marketing
Predictions versus realities: Digiday takes a look back at 2021
December 31, 2021
Gaming & Esports
‘You want to be the brand’: As games become a driver of fandom and media consumption, individual creators wield the most influence
December 30, 2021
Gaming & Esports
‘Brands follow where people are’: An oral history of the evolution of in-game advertising
December 28, 2021
Marketing on Platforms
‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video
December 28, 2021
Managing Through Crisis
‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories
December 27, 2021
Brands in Culture
‘Didn’t want to launch a traditional experiential activation’: How Bombay Sapphire tweaked its approach to experiential marketing this holiday season
December 27, 2021
Gaming & Esports
Educators look to use metaverse platforms to bring serendipity to remote schooling
December 23, 2021
Gaming & Esports
‘We’re at the white-hot center of the future of sport’: A Q&A with EA Sports svp Andrea Hopelain
December 22, 2021
Agency Culture
‘This is our time to dance’: How agencies are celebrating the holidays in a new wave of the pandemic
December 22, 2021
Member Exclusive
Marketing Briefing: ‘Skipping steps’: Why advertisers may reconsider responsive, real time advertising post Peloton ad
December 21, 2021
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