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As Trump returns to the White House, media buyers clamp down on brand safety
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Special Projects
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Marketing
Retail Revolution
Brands bet on texts to pique customers’ interest amidst digital marketing upheaval
April 7, 2021
Marketing on Platforms
TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy
April 6, 2021
Marketing
‘Neutral in the supply chain’: Industry arbiter Ebiquity attempts a turnaround
April 6, 2021
Member Exclusive
Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’
April 6, 2021
Life Beyond the Cookie
Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted
April 6, 2021
Marketing
As privacy changes loom, Amazon stands to reap the greatest reward
April 6, 2021
Data Regulation
Platforms, not regulators, are driving data privacy enforcement
April 5, 2021
Brands in Culture
Game developer Electronic Arts produces shows to expand reach ‘as a media business’
April 5, 2021
Brands in Culture
‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations
April 5, 2021
Retail Revolution
‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic
April 5, 2021
The Programmatic Publisher
‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market
April 2, 2021
Life Beyond the Cookie
‘Everybody had a Facebook agency’: As customer data becomes scarcer, performance marketers face fallout
April 1, 2021
Marketing on Platforms
Inside Facebook’s push to convince small businesses of Apple anti-tracking doom
April 1, 2021
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